How do millenials use media? And how do they produce media?

Generation 20+ answers parts of these questions and explains an unusual ethnographic process developed to find deeper answers to recent media developments. The year-long project was developed at Filmakademie Baden-Württemberg in conjunction with Raimo Lang, Head of Content Development at Finnish Public Broadcaster YLE. The program included a conference, focusing on emerging media formats in a converging media landscape, and workshops, diving into qualitative research done by students on user profiles and media habits. I documented and interpreted the whole process and am very excited to share the results.
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